Book your diagnostic call
MenuClose
Book your diagnostic call

Archetype toolkits

The 12 brand archetypes.

Every archetype has its own desire, fear, aesthetic and voice. Choose the one that resonates with your brand and bring it into your communication with a free toolkit.

  1. La Mística standing beneath a golden moon in an indigo and purple robe, holding a starLa Mística(The Mystic)Wisdom is not shouted. It is revealed.View toolkit →
  2. La Visionaria raising a hand toward a star, crowned and robed in teal, beside an armillary sphere and golden orbitsLa Visionaria(The Visionary)I see what others cannot, and I turn it into a path.View toolkit →
  3. La Curandera seated by a pond, pouring water from a golden vessel, in a sage green robe surrounded by leavesLa Curandera(The Healer)To heal is to remember who you truly are.View toolkit →
  4. La Soberana seated on an Art Deco throne with a crown and golden halo, dressed in wine red between two golden panthersLa Soberana(The Sovereign)I govern my reality with purpose, order and divine grace.View toolkit →
  5. La Amante holding a rose among doves and flowers, in a rose and burgundy robe with a golden haloLa Amante(The Lover)Love is the most sublime art we can create.View toolkit →
  6. La Sabia reading a book beside a raven and an armillary sphere, with a night lake behind her, in a navy and ivory robeLa Sabia(The Sage)To know is to light the way.View toolkit →
  7. La Rebelde with red hair and a spear beside a black panther, amid flames and a golden starLa Rebelde(The Rebel)I do not follow rules. I create them.View toolkit →
  8. La Guardiana with a spear and a sun shield beside a jaguar, with a waterfall and a temple behind herLa Guardiana(The Guardian)I protect what I love with strength and tenderness.View toolkit →
  9. La Creadora painting a golden bust in an Egyptian studio, with a black cat and the Nile behind herLa Creadora(The Creator)Creativity is the language of the soul.View toolkit →
  10. La Sacerdotisa with closed eyes holding a golden chalice amid incense, in an ivory and plum robe with a crescent moon behind herLa Sacerdotisa(The High Priestess)The unseen is the true reality.View toolkit →
  11. La Alquimista holding a golden sphere among flasks and a pyramid, in a wine and gold robe with wavy hairLa Alquimista(The Alchemist)Everything I touch is transformed.View toolkit →
  12. La Diosa with solar horns and a golden disc, arms open, in an ivory robe among lotus flowersLa Diosa(The Goddess)I am temple, creation and universe. Everything I touch blooms.View toolkit →

Not sure which one is yours?

The archetype quiz reveals your Primary, Supporting and Differentiating archetypes in 6 minutes. Free.

Take the quizBook your diagnostic call