Brandifesting™ · Creative direction
Give form
The Brand Emblem
Delivered in 2 weeks
Your visual identity, directed by Decreta, built on the strategic foundation you create with The Brandifesting Blueprint.
Investment$800 USD
Who it is for
- You want to give form to your visual identity with Decreta's direction.
- You are willing to work through your strategic foundation on your own, with guided exercises.
- You value the intention behind every design decision.
Probably not yet if
- You only want a logo, without going through strategy.
- You need someone to do the strategic work for you.
- You need to rush the process.
Includes
What The Brand Emblem includes
- Format
- Creative direction
- Duration
- delivered in 2 weeks
Investment$800 USD
- Access to The Brandifesting Blueprint: your strategic foundation, built at your own pace
- Review of your workbook answers by Decreta
- Archetype reading: your 3 archetypes in hierarchy
- Creative direction session (60 min)
- 1 logo concept, color palette and typography
- Brand Style Guide (8 to 12 pages)
- 1 round of adjustments
How the journey unfolds
The Brand Emblem includes The Brandifesting Blueprint. Decreta directs the archetype reading and the visual identity, and you work through the remaining stages with the method's guides.
Stage 0Archetype Reading
The Threshold
- Self-guided archetype quiz, with an automatic result by email
- Creative direction session (60 min)
Stage 1Brand Diagnosis
The Ordinary World
- Self-guided diagnostic workbook, with Decreta reviewing your answers
Stage 2Purpose, Mission and Vision
The Call and the Refusal
- Guided workbook exercises, with Decreta reviewing your answers
Stage 3Brand Strategy
Meeting the Mentor
- Self-guided strategy template, with Decreta reviewing your answers
Stage 4Visual Identity
Crossing the Threshold
- 1 logo concept
- Color palette and typography
- Brand Style Guide (8 to 12 pages)
Stage 5Refinement
Tests, Allies and Enemies
- 1 round of adjustments
Stage 6Implementation
The Ordeal
- Application guide
Stage 7Launch
The Reward
- Launch guide in PDF
Stage 8Evolution
The Road Back
- 30-day self-review template
The three levels, side by side
| The Brand EmblemThis level | The Brand Soul Awakening | The Legacy Brand Experience | |
|---|---|---|---|
| Format | Creative direction | 1:1 guidance | 1:1 guidance |
| Duration | 2 weeks from the creative direction session | 4 weeks | 8 weeks |
| Investment | $800 USD | $2,200 USD | $4,500 USD |
| The 8 stages of the journey | Archetype reading and visual identity directed by Decreta; the rest with the method's guides | Guided in live sessions | In their most complete expression, in live sessions |
| Archetype reading | Self-guided quiz and a creative direction session (60 min) | Interpretation session (30 min) | Extended session (60 min), PDF report and live activation ritual |
| Brand diagnosis | Self-guided workbook, reviewed by Decreta | Brand Soul Audit (5 to 8 pages) | Brand Soul Audit, detailed competitive map and a perception survey of a real audience |
| Purpose, mission and vision | Guided exercises, reviewed by Decreta | Brand Core Document and a working session (60 min) | Brand Core, Transformation Statement, Ideal Customer Profile and Brand Narrative Seed |
| Strategy and positioning | Self-guided template, reviewed by Decreta | One-page positioning, with the archetype applied to the message | Complete Strategy Blueprint: positioning, voice, messaging, naming and brand architecture |
| Visual identity | 1 logo concept, color palette and typography | 1 logo concept, color palette and typography | 2 to 3 logo concepts, palette, typography and a proprietary graphic symbol |
| Style guide or brand manual | Brand Style Guide (8 to 12 pages) | Basic Brand Manual | Complete Brand Manual |
| Rounds of adjustments | 1 round | 1 round | Unlimited within the project |
| Clarity Codex | Not included | Personalized | Complete, in text and image |
| Social media kit | Not included | 3 editable templates (Canva) | 6 editable templates (Canva) |
| Email signature and presentation | Not included | Email signature and an editable presentation template | Email signature and a designed presentation (up to 10 slides) |
| Operational stationery | Not included | Not included | Letterhead, invoice, quote and payment receipt |
| Label and packaging for one product | Not included | Not included | Included |
| Bank of AI photos | Not included | Not included | 20 personalized AI photos, with your Decreta Visual DNA applied |
| Pieces from the extensions menu | Not included | 2 of your choice | 4 of your choice |
| Evolution | 30-day self-review template | Short 30-day performance report | Live Revelation Ceremony, 90-day evolution report and roadmap |
Each level includes the previous one in the sense of the method. If you move up a level, you invest only the difference.
What comes later
The Brand Emblem does not include guided diagnosis, strategy developed with Decreta or implementation kits. If you need them, they can be quoted as additional pieces, or you can move up by investing only the difference.
Prefer guidance through the whole journey?
The Brand Soul Awakening walks the 8 stages with you, in live sessions, with developed strategy and an implementation kit. If you begin with The Brand Emblem and decide to advance, you invest only the difference between what you have already invested and the higher level.
Explore The Brand Soul AwakeningBefore working with Decreta I felt confused: I didn't know what I wanted from my brand. At every step of the process, with the guides and tools you sent us, I felt sure of what I wanted to develop, and the goal was achieved. What surprised me most was the journey itself, from beginning to end. Seeing my brand, I felt I was returning to my essence. I recommend it completely: it is a personal process and an encounter with what we want to create. Decreta doesn't just involve the brand, it humanizes it to give meaning to co-creation.
Frequently asked questions
What exactly is included?
Access to The Brandifesting Blueprint with Decreta reviewing your answers, the reading of your 3 archetypes, a 60-minute creative direction session, one logo concept with color palette and typography, an 8 to 12 page Brand Style Guide and one round of adjustments.
How long does the process take?
Two weeks from the creative direction session to the delivery of your Brand Style Guide. The time you spend working through The Brandifesting Blueprint is yours to set, at your own pace.
Why does it include The Brandifesting Blueprint?
Because visual identity grows out of a clear strategy. Working through your foundation first lets you arrive at the creative direction session with clarity about who you are, and the result feels like yours.
Can I move up later?
Yes. When you move up, you invest only the difference between what you have already invested and the higher level.
Can I order additional pieces?
Yes. They are quoted per project, and every investment in Decreta generates a credit redeemable on additional pieces for 12 months.
Begin with the diagnostic call.
We name your exact gap and the shortest path to close it.