Brandifesting™ · 1:1 guidance
The awakening
The Brand Soul Awakening
4 weeks
The entry point to direct guidance, for seeing your brand clearly for the first time.
Investment$2,200 USD
Who it is for
- You want to see your brand clearly for the first time.
- You are looking for direct guidance, in live sessions.
- You value strategic depth and respect the process.
Probably not yet if
- You only want a logo, or execution without strategy.
- You need to rush the process.
Includes
What The Brand Soul Awakening includes
- Format
- 1:1 guidance
- Duration
- 4 weeks
Investment$2,200 USD
- The 8 stages of the journey, guided in live sessions
- Archetype interpretation session (30 min)
- Brand Soul Audit: a complete brand diagnosis
- Brand Core Document: purpose, mission and vision
- One-page positioning, with the archetype applied to the message
- 1 logo concept, color palette and typography
- Basic Brand Manual
- Personalized Clarity Codex
- Social media kit: 3 editable templates (Canva)
- Branded email signature and an editable brand presentation template
- 2 pieces of your choice from the extensions menu
How the journey unfolds
The 8 stages of Brandifesting™, from the threshold to evolution, with these deliverables.
Stage 0Archetype Reading
The Threshold
- Archetype quiz
- Interpretation session (30 min)
Stage 1Brand Diagnosis
The Ordinary World
- Brand Soul Audit (5 to 8 pages), delivered in writing
Stage 2Purpose, Mission and Vision
The Call and the Refusal
- Brand Core Document
- 1 working session (60 min)
Stage 3Brand Strategy
Meeting the Mentor
- One-page positioning
- Archetype applied to the message
Stage 4Visual Identity
Crossing the Threshold
- 1 logo concept
- Color palette and typography
- Basic Brand Manual
Stage 5Refinement
Tests, Allies and Enemies
- 1 round of adjustments
Stage 6Implementation
The Ordeal
- Social media kit: 3 editable templates (Canva)
- Branded email signature
- Editable brand presentation template
- 2 pieces of your choice from the extensions menu
Stage 7Launch
The Reward
- Launch narrative (document)
- Personalized Clarity Codex (text, based on archetype and positioning)
Stage 8Evolution
The Road Back
- Brief 30-day performance report
The three levels, side by side
| The Brand Emblem | The Brand Soul AwakeningThis level | The Legacy Brand Experience | |
|---|---|---|---|
| Format | Creative direction | 1:1 guidance | 1:1 guidance |
| Duration | 2 weeks from the creative direction session | 4 weeks | 8 weeks |
| Investment | $800 USD | $2,200 USD | $4,500 USD |
| The 8 stages of the journey | Archetype reading and visual identity directed by Decreta; the rest with the method's guides | Guided in live sessions | In their most complete expression, in live sessions |
| Archetype reading | Self-guided quiz and a creative direction session (60 min) | Interpretation session (30 min) | Extended session (60 min), PDF report and live activation ritual |
| Brand diagnosis | Self-guided workbook, reviewed by Decreta | Brand Soul Audit (5 to 8 pages) | Brand Soul Audit, detailed competitive map and a perception survey of a real audience |
| Purpose, mission and vision | Guided exercises, reviewed by Decreta | Brand Core Document and a working session (60 min) | Brand Core, Transformation Statement, Ideal Customer Profile and Brand Narrative Seed |
| Strategy and positioning | Self-guided template, reviewed by Decreta | One-page positioning, with the archetype applied to the message | Complete Strategy Blueprint: positioning, voice, messaging, naming and brand architecture |
| Visual identity | 1 logo concept, color palette and typography | 1 logo concept, color palette and typography | 2 to 3 logo concepts, palette, typography and a proprietary graphic symbol |
| Style guide or brand manual | Brand Style Guide (8 to 12 pages) | Basic Brand Manual | Complete Brand Manual |
| Rounds of adjustments | 1 round | 1 round | Unlimited within the project |
| Clarity Codex | Not included | Personalized | Complete, in text and image |
| Social media kit | Not included | 3 editable templates (Canva) | 6 editable templates (Canva) |
| Email signature and presentation | Not included | Email signature and an editable presentation template | Email signature and a designed presentation (up to 10 slides) |
| Operational stationery | Not included | Not included | Letterhead, invoice, quote and payment receipt |
| Label and packaging for one product | Not included | Not included | Included |
| Bank of AI photos | Not included | Not included | 20 personalized AI photos, with your Decreta Visual DNA applied |
| Pieces from the extensions menu | Not included | 2 of your choice | 4 of your choice |
| Evolution | 30-day self-review template | Short 30-day performance report | Live Revelation Ceremony, 90-day evolution report and roadmap |
Each level includes the previous one in the sense of the method. If you move up a level, you invest only the difference.
Want more depth?
The Legacy Brand Experience adds a complete brand manual, unlimited refinement rounds and 8 weeks of guidance. If you begin here and decide to advance, you invest only the difference between what you have already invested and the higher level.
Explore The Legacy Brand ExperienceOnly need your visual identity? The Brand Emblem is the creative direction for logo and style guide, built on The Brandifesting Blueprint. Explore The Brand Emblem
Since 2019 I have worked with Decreta on the design of my website and every piece of my brand. I used to feel I couldn't convey my essence or what I wanted to project. Everything clicked when I received the mandala logo: from there, the color palette conveyed the calm I wanted to project and created a very aesthetic space. It changed my confidence to sell: I know my clients arrive at a lovely, clear space about what I do. Decreta manages to understand the essence and translate it into images and a look and feel aligned with the brand. My rating: 10 out of 10.
Frequently asked questions
How long does the process take?
Four weeks, with 1:1 guidance and live sessions.
How is it different from The Legacy Brand Experience?
Both walk the 8 stages. What changes is the depth of guidance and the deliverables: The Legacy Brand Experience includes a complete brand manual, unlimited refinement rounds, 2 to 3 logo concepts and a broader implementation kit.
Can I move up later?
Yes. When you move up, you invest only the difference between what you have already invested and the higher level.
Can I order additional pieces?
Yes. They are quoted per project, and every investment in Decreta generates a credit redeemable on additional pieces for 12 months.
Does it work for product brands?
Yes. The method works on the identity of any brand that transforms. For packaging and labels, you can choose pieces from the extensions menu or quote additional pieces.
Begin with the diagnostic call.
We name your exact gap and the shortest path to close it.