Aryou Lifestyle

Identity, packaging and website for a functional wellness brand

Aryou Lifestyle

Identity, packaging and website for a functional wellness brand

Client
Karen Villarraga
Category
Brand strategy, packaging, web
Level
The Legacy Brand Experience
Concept
Aryou is Karen Villarraga's second brand, this time in the world of functional wellness.
Its products are made from mushrooms, plants and adaptogens and designed to support body and mind. The challenge was to create an identity completely different from KÄV, the interior design brand of the same founder, and one that communicated the benefit and quality of the product at first glance.
Process
We designed an identity for functional wellness and carried it into the packaging.
We created an identity of its own, with mushroom illustrations and a color language unlike KÄV's, and turned it into a packaging system that communicates benefit and quality straight from the shelf: tins, chocolate bars and labels. The brand extended to the stationery and to an online store, within The Legacy Brand Experience.
What we designed
- Brand identity
- Packaging system
- Website

Result

A product brand ready to compete.

Aryou Lifestyle has a product brand ready to compete in the functional wellness space, with a packaging system that sets it apart at the point of sale and an online store consistent with its identity.

Working with Decreta Studio has helped me focus on my goals, find purpose in my projects and guide them in the right direction.

Karen VillarragaARYOU

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