Dra. Anna Paola Bustamante

Brand strategy, packaging and web for an aesthetic medicine brand

Dra. Anna Paola Bustamante

Brand strategy, packaging and web for an aesthetic medicine brand

Client
Dra. Anna Paola Bustamante
Category
Brand strategy, packaging, web
Level
The Legacy Brand Experience
Concept
Dr. Anna Paola Bustamante is a surgeon with a master's degree in aesthetic medicine, and her brand no longer reflected the level or evolution of her practice.
Her identity hadn't been updated in years and no longer matched her trajectory. The challenge was to build an aesthetic medicine brand that conveyed clinical authority and human warmth at the same time, so her patients would recognize her as a top-level professional from the very first contact and at every touchpoint with the brand.
Process
We started from a brand strategy based on archetypes.
We defined how Dr. Bustamante wanted her audience to perceive her: clinical authority with human warmth. From that decision we built the full identity system and carried it through every touchpoint with her patients: the visual identity, the packaging line, the website and the communication pieces. We worked within The Legacy Brand Experience, our 1:1 guided process, so every visual decision answered a strategic one.
What we designed
- Logo and visual identity system
- Website
- Packaging line
- Communication pieces

Result

A brand that stays consistent from end to end.

Dr. Anna Paola Bustamante now has a brand that conveys the seriousness of her medical practice without losing warmth toward her patients, consistent across her identity, her packaging, her website and every piece that represents her.

Right before contacting Decreta I felt my brand no longer represented me: it didn't capture everything I am as a company, nor did it cover every area of my brand. The key moment was reading my brand archetype: it was like looking in the mirror. It was hearing exactly who I am and what my patients say about our team. Afterwards everything changed: my self-perception, expansion, the kind of clients I work with and my medium- and long-term outlook. Trying to do it alone is not the same: this process is not just intuitive, it takes knowledge and structure to make a brand faithful.

Dra. Anna Paola BustamanteSkin Health Solutions