Espiral de Consciencia

Brand identity and website for a psychology and coaching practice

Espiral de Consciencia

Brand identity and website for a psychology and coaching practice

Client
Sandra Martínez
Category
Brand strategy, graphic design, web
Level
The Legacy Brand Experience
Concept
Sandra Martínez is a psychologist and coach, and for years she worked under her own name.
That format no longer let her connect with the people she wanted to reach. She needed to move from a personal name to a brand: an identity for her psychology and coaching practice that could stand on its own, with a tone of voice and a visual language able to create emotional connection from the first contact.
Process
We defined a new identity that separated her personal name from the brand of her practice.
We built the practice's brand as an entity of its own: a strategy, a tone of voice and a visual system designed to create emotional connection from the first contact, with a spiral as its central symbol. We carried the identity into the stationery, the website and the graphic system for social media, within The Legacy Brand Experience.
What we designed
- Brand identity
- Website
- Graphic communication system

Result

A brand with an identity of its own, beyond a name.

Espiral de Consciencia is now a brand able to speak directly to its audience, with an identity of its own that goes beyond Sandra's name and holds across the stationery, the website and the social media pieces.

I have worked with Decreta for 8 years, with complete guidance and advice for developing my brand's design and image. I used to feel that my brand didn't represent me, that it wasn't aligned with what I wanted to reflect. What clicked was the listening: the ability to gather my ideas and turn them into designs, a logo and a clearer, more defined identity, with calm, unhurried support. What changed most was being able to project the brand's trajectory, and that translates into confidence and security. Seeing it, I felt gratitude, satisfaction and joy.

Sandra MartínezEspiral de Consciencia